The total market for IT services in Finland is growing by an average of about 2% per year. Within Nebula’s market niche, the underlying growth is stronger. Demand is driven by an increasing need to store, process and transmit data flexibly and securely, the customers’ need to outsource IT management and by the fact that standardised and scalable cloud services are cheaper than traditional solutions.
Competitors are mainly local providers, but also international players such as Google and Amazon.
The most significant sustainability issues for Nebula are information security and business ethics, energy efficiency as well as dedicated and healthy employees. Since 2013, Nebula has had a basic framework for how sustainability efforts should be carried out line with Ratos’s guidelines and the principles in the UN Global Compact.
Focus on growth and profitability
Nebula has a strong local presence and acknowledged technical expertise, which are vital when customers choose a service provider.
Ratos sees major potential to develop Nebula with continued growth and good profitability since the company, in addition to its strong market position, has an attractive and scalable business model with low margin costs for new customers, good customer relationships, high customer satisfaction, strong cash flows and a relatively non-cyclical range of services.
The current digitisation and trend for small and medium-sized enterprises to outsource their IT environment is expected to last and contribute to continued growth in the sector.